Lipscomb University’s adoption program is a slam-dunk
The Tennessean in Nashville reports:
Lipscomb University is helping families defray the cost of adoption while filling seats at men’s basketball games.
The university recently launched Adoption Rally, a program that gives 100 percent of single-game ticket revenues to families in the process of adopting, either locally or internationally. Nine families have been helped by the program, and $17,000 has been distributed.
The theory is simple. Families get their relatives, friends, church members and neighbors to attend the game. As attendance rises, so does the size of the check the adopting couple receives.
There are benefits for the university, too. Lipscomb is filling more seats, as ticket sales are up 46 percent over last year, and the school has recently seen a surge in charitable contributions.
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