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Lipscomb University wins ‘Battle of the Brands’


Go Bisons!
Lipscomb University in Nashville, Tenn., emerged victorious in the Nashville Business Journal’s Music City Brand Madness contest.
The publication pitted Nashville-area businesses against each other in one-on-one contests that resembled the NCAA collegiate hoops tournament. Readers voted on the publication’s website.
Here’s a recap of Lipscomb’s romp through the bracket of brands:
Round 1: Lipscomb defeated arch-rival Belmont University 61 percent to 39 percent.
Round 2: Lipscomb soundly beat Tractor Supply Company 65 percent to 35 percent.
Round 3: Lipscomb easily handled J. Alexander’s 92 percent to 8 percent.
Round 4: Lipscomb dominated Loveless Cafe 89 percent to 11 percent.
Round 5: Lipscomb defeated Yazoo Brewing Company 81 percent to 19 percent.
Final Round: Lipscomb won a hard-fought battle against Nashville icon Purity Dairies, 58 percent to 42 percent. (During the final round, a Business Journal reader posted that Lipscomb must be getting lots of help from its alumni and fans to pull ahead of Purity, the producer of “the world’s best chocolate milk.”)
Defeating Purity Dairies was bittersweet for Lipscomb because of the long-standing connection between the brands, said Brent High, the university’s assistant athletic director for external affairs:

Purity Dairies was founded in 1925 by Miles Ezell, Sr. For the past 85 years, Miles, his children, his grandchildren, his great-grandchildren and the entire extended Ezell family have been the heartbeat of Lipscomb. There have been no greater supporters of Lipscomb than the Ezells.
It would be hard to argue that there’s any more Lipscomb of a business and brand than Purity Dairies. To this day, Purity continues to support Lipscomb in countless ways. …
This week we’ll have to vote for Purity at our local grocery stores.

Deby Samuels, Lipscomb’s vice president of communications and marketing, thanked the university’s students and alumni for the win.

“Somewhere in the neighborhood of two-thirds of our graduates stay in this area, providing well-prepared employees, community builders and family builders,” Samuels told the Business Journal. “They say a brand grows strong through its ‘brand disciples.’ We have a very enviable cadre of brand disciples in our area.”

 

  • Feedback
    […] friend Erik, who is a much better writer than I am, posted a great article about it here with the publication he works […]
    Lipscomb Wins! | Tomlinson Cleaning
    April, 9 2011

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