Lipscomb University reaches Final Four … in ‘Battle of the Brands’ (updated)

Update: Lipscomb University defeated Yazoo Brewing Company 81 percent to 19 percent and emerged victorious in the final round of Music City Brand Madness. See our related post.
In the world of hoops, Lipscomb University may not be in the Final Four, but the Nashville, Tenn.-based university, associated with Churches of Christ, is all-out dominating in a brand-recognition contest.
Your vote can help crown Lipscomb “Nashville’s favorite brand” in Music City Brand Madness, sponsored by the Nashville Business Journal. Lipscomb is up against  Yazoo Brewing Company, a local eatery.
Click here to vote.
The contest pits Nashville-area brands against each other in sets of two. The brand with the most votes advances to the next round.
Here’s a recap of how Lipscomb reached the Final Four:
Round 1: Lipscomb defeated its down-the-street arch-rival Belmont University 61 percent to 39 percent.
Round 2: Lipscomb soundly beat Tractor Supply Company 65 percent to 35 percent.
Round 3: Lipscomb easily handled J. Alexander’s 92 percent to 8 percent.
Round 4: Lipscomb dominated Loveless Cafe 89 percent to 11 percent.
Round 5: Lipscomb faces Yazoo. The winner reaches the final against the winner of Purity Dairies vs. the Country Music Hall of Fame.
(A Lipscomb vs. Purity Dairies final would be particularly interesting, given the close association between the two entities. When I was a student at Lipscomb, the family that controlled Purity was a big supporter of the university. At Bison basketball games, our mascot, Big Dave, would romp through the bleachers and hand a pint of Purity ice cream to one lucky student. I never got it, by the way.)
So what does the winner of Music City Brand Madness get? I asked Brent High, Lipscomb’s assistant athletic director for external affairs, and he told me that he’s not really sure. (Bragging rights, I guess.)
I will post updates as I get them.